WHAT IS JOTO?
In Swahili, a language spoken by more than 50 million people in East Africa, JOTO means 'warmth'. Warmth resembles the way we think and work together. We are a group of 26 women, 23 Masai and 3 Dutch, and we make products that empower. Warmth is the core of our values: authenticity, openness and connection.
The ancient culture of the Masai is expressed in each crafted product. We produce according to what is fitting within the local context. Each product is original.
We are open and transparent about what we do, our collaboration and our expenditures.
Connection is expressed in the way way we work together. Our products enable us to connect the culture of the Masai to different cultures within (or outside of) Europe.
A safe workspace for the JOTO-team
We created a safe working environment in Kibiko. The building can be used as our workspace and with the watertank we collect rainwater that the women use for their household.