Creating sustainable impact by motivating local, micro-entrepreneurship.
The products of GET JOTO are made by
23 women living in Kenya. They are part of the Masai tribe. The area around Kibiko, their hometown, is dry. This makes life challenging from time to time. Therefore, in addition to keeping livestock, other financial resources are sought. For the Masai, making and wearing colourful beadwork has been a form of art for
many centuries. With a fair wage and by investing the profit of each product sold in local projects, JOTO strives for sustainable impact and independency. The needs and wishes of the local team are our guidance.
A complete independent operation of JOTO Kenya, including (financial) independency. That is our ambition. Check out our products, GET JOTO!
WHAT IS JOTO?
In Swahili, a language spoken by more than 50 million people in East Africa, JOTO means 'warmth'. Warmth resembles the way we think and work together. We are a group of 26 women, 23 Masai and 3 Dutch, and we make products that empower. Warmth is the core of our values: authenticity, openness and connection.