Creating sustainable impact by motivating local, micro-entrepreneurship.

The products of GET JOTO are made by 23 women living in Kenya. They are part of the Masai tribe. The area around Kibiko, their hometown, is dry. This makes life challenging from time to time. Therefore, in addition to keeping livestock, other financial resources are sought. For the Masai, making and wearing colourful beadwork has been a form of art for many centuries. With a fair wage and by investing the profit of each product sold in local projects, JOTO strives for sustainable impact and independency. The needs and wishes of the local team are our guidance. 

A complete independent operation of JOTO Kenya, including (financial) independency. That is our ambition. Check out our products, GET JOTO!

JO∙TO /ˈdʒəʊtəʊ/

1. Warmth 

2. Heat

3. Fire

In Swahili, a language spoken by more than 50 million people in East Africa, JOTO means 'warmth'. Warmth resembles the way we think and work together. We are a group of 26 women, 23 Masai and 3 Dutch, and we make products that empower. Warmth is the core of our values: authenticity, openness and connection.


The ancient culture of the Masai is expressed in each crafted product. We produce according to what is fitting within the local context. Each product is original.


We are open and transparent about what we do, our collaboration and our expenditures.


Connection is expressed in the way way we work together. Our products enable us to connect the culture of the Masai to different cultures within (or outside of) Europe.



A safe workspace for the JOTO-team 

We created a safe working environment in Kibiko. The building can be used as our workspace and with the watertank we collect rainwater that the women use for their household. 


Supporting the women financially due to COVID-19

Due to COVID-19, the women of JOTO are experiencing major financial problems. Markets, schools and factories have been shuttered to curb the rapid spread of the coronavirus. This has a major effect on the already little income of the women.

Nutrition and hygiene are especially vital right now. By the end of september the women are able to harvest the mais fields where they have been working on in the last months. This will support them for a while. until then, we will financially support them to buy food and hygiene products.

Food Security Project

JOTO wants to invest in a sustainable future where the women of JOTO learn to farm. This project is long-term driven, with a focus on knowledge via training and coaching. We want the women to learn what the best moment is to plant the seeds and how to maintain the agricultural land while protecting the environment and improving soil fertility. Lastly, we will conduct a soil analysis which will give us detailed information about the nature of the soil. This April, JOTO Netherlands, in collaboration with the women in Kenya, invested money to be able to buy seeds that the women can plant in the near future. We are currently applying for funds to cover the costs of such an education.